When
it comes to market research and analysis, the task of proper evaluation is
gradually becoming harder by the day. The masses are not only more aware about
what is around them but are also becoming more demanding and specific about
what they want themselves. It hardly takes any time for a product to succeed if
it can touch the right cord with the target group as social media and word of
mouth gets the product around. But it also hardly takes any time for the
product to bomb as well, resulting in the manufacturing company use millions in
a manner of days. MRSS India has emerged as a leading market survey and
analytics company that can help the clients in almost any field. Here is a
brief overview:
There
are quite a few broad divisions of the segments that MRSS India work with which
again has various listings under them:
·
FMCG:
This segment is mostly related to items like apparel and clothing. Children’s
apparel, men and women’s apparel, footwear, work wear, watches and clocks,
jewelry, baby products, lingerie and handbags among others. Then there are
cosmetics and personal care ranging from shampoos, moisturizers, creams and
lotions. There are household products and electronic items as well.
·
Automobile:
Be it commercial vehicle, automobile designing, safety equipments, tyre
manufacturing, heavy vehicles or hybrid vehicles, they are all taken care of.
·
Banking and Financial
Services: Commercial banking, credits and loans, debit cards and credit cards,
brokerages, foreign exchange and credit unions- all of these are covered under
this category. Insurance and e-finance services also come under this category.
·
Pharma:
Immunology, hematology, endocrine disorders, psychiatric disorders, oncology,
gastrointestinal disorders or neurological disorders.
·
Media:
Broadcasting and publishing are the fields that bring the companies in direct
contact with the people.
·
ICT:
This segment deals with computer hardware and networking, general computer
equipments, telecommunications, internet and intranet, billing and cards,
residential service, cable communications, logistics, search engines and a lot
more.
The
solutions and services to all of this is provided by MRSS India by using implicit research methodology.
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